It’s kind of funny that despite over a hundred years of the government trying to stop people selling snake oil, the best we can do is to require a tiny bit of text saying “these claims have not been evaluated by the FDA”.

Poop.

If I’m in a good mood, eating well, getting my regular running in and so on, I’m regular as clockwork every morning. The minute I’m under stress, start eating junk and skipping workouts, I could hole up in the crapper with “War & Peace” and still feel bloated and rubbishy. It’s basically my barometer of how I’m treating myself and I have a weird affection for it.

One thing about American farmers that you didn’t mention in #9: farmers are going broke because the government still hands out gobs of cash (corporate welfare at its finest!) to agribusiness behemoths like Monsanto, and local farmers that were already struggling in this economy and NOT having to deal with drought cycles are losing. I live in rural OK, and I can honestly tell you that more and more farms are going under and going up for auction. Local greenhouses and nurseries are also facing the same problem (several in my county have already gone under). I’ve watched hundreds of acres go up for sale at once, just to be slated to become more freaking housing developments that we don’t want or need. (On the plus side, at least we don’t have a Wal-Mart here, though I wonder how much longer our luck will hold.) The price of nitrogen fertilizer has gone up and up, meanwhile, and since nitrogen deficiency is a common problem for soils, you can imagine what that’s doing to the rest of us.

Getting back on track, thank you again for your terrific site. Cheers.

I truly believe that the second part of the statement is the answer to the first part of the question..”focus on the process” and “not the product”.

Firstly our process is truly living life, not life with all of the marketing garbage of whiter teeth and fresher breath (not saying there’s anything wrong with that necessarily); but reality.. the reality that I want to be fit and strong so that when I’m 60 (and even 80) I can still run down a river and climb up a mountain and haul my water in 5 gallon buckets. Reality that says I know where my food comes from, I know where my air, my water and my joys truly come from. Not from some store bought, media styled, marketed, inc. + fed + drug induced + related alter ego la la land!

I truly believe that if more people focused on the reality of life instead of the products that are conviently placed before our ever growing appetite and gut that more people would have a reason to have joy and energy instead of worrying about who is stealing something from them they themselves are throwing away.

I have contacted you in the past to discuss some autoimmune stuff – honestly it has taken me YEARS to understand how food and activity play into how I feel and how my health responds. It truly is like hitting my head over and over with a hammer. But, I’m starting to get it and I really appreciate how you write and make this heady information accessible.

I also really appreciate your liberal use of the word ‘fuck’. Because, A. It’s a great word and gets the message across and B. For some off reason it motivates me. I love to have songs with fuck in the lyrics – anything for energy and movement works for me!

Keep up your great work – it’s very appreciated.

Other than that minor wording issue, loved it. Especially #1 and #11. Nutraceuticals. Tch.