Health Magazine Forces Readers to “Eat Shit, Not Crap,” Enraged Chemist Grants Stinky Sulfur Award

August 16th, 2010  |  Published in Stumpblog  |  8 Comments

Man I love this guy Shane Ellison over at The People’s Chemist. He is all about throwing the bullshit flag. The latest target for the venting of his spleen: suck-hole nutritionists who capitulate to the lowest common denominator instead of standing up for what is actually true.

Men’s Health editor David Zinczenko was hawking his latest health abomination, Eat This Not That! For Kids! And when asked by the twit show host, “What’s the best dessert for my kids,” Zinczenko replied, “Have them eat THIS Dairy Queen banana split with only 73 grams of sugar, NOT THAT Baskin Robbins Classic banana split with 125 grams of sugar.”

Do you think Zinczenko wants me to whack his head with THIS aluminum bat or THAT wooden one? Junk food swapping is just as dangerous, albeit much slower in its destruction. But essentially, that’s what he is asking parents to choose between when it comes to feeding kids dessert.

Eat This, Not That is a clever disguise for, Eat Shit, Not Crap.

Read more…


  1. SAL says:

    August 16th, 2010at 4:41 pm(#)

    Great article, but don’t dig the fat-shaming and the author’s shite-talking about how his fit kids are gonna beat the fat kids. And making fun of the poors at Wal-Mart just drives home the (false) idea that veggies and grass-fed beef are only for elitist yuppies who boss us around at work (and never give us a pay raise)and then take their big salaries to Whole Foods and expensive vacation spots where they compete in sports most of us can’t afford. Having said all that, needed a reminder to cool out on the sugar (my drug of choice). Thanks, Krista!

  2. Dmnt says:

    August 18th, 2010at 5:25 am(#)

    Of course I agree with the general idea of the article. Of course Eat This, Not That is just more marketing designed to keep the junk food peddlers rich but as someone living below the poverty line, I can’t afford “grass fed beef” and it’s damn hard trying to side step all the processed food. Thank goodness I don’t have kids but plenty of people in my low-income neighborhood do. So, I agree with SAL on that, that was good point.

  3. Maha says:

    August 18th, 2010at 9:38 am(#)

    Yeah, OK, I get how Walmart & “grass fed beef” could offend some readers, but seriously, if parents can afford a Dairy Queen banana split, then can certainly afford a baked apple stuffed with ricotta/cottage cheese, cinnamon & crushed almonds.

  4. Kari says:

    August 18th, 2010at 2:03 pm(#)

    Yeah, I understand and agree with the sentiment of the article, but it came off as condescending and, frankly, pretty mean.

  5. Rhenium says:

    August 18th, 2010at 4:48 pm(#)

    Danger, Danger, Will Robinson.

    Ok,. anything with “rogue chemist” in it will make me bite every time, but this is too much. A few examples of his complete crap…

    Aug 13th post
    “A snake bite can kill you fast. Once bitten, it’s only a matter of minutes before breathing becomes difficult. Known to be “hemotoxic,” venom attacks hemoglobin, which is responsible for carrying oxygen.”

    Jan 20th Post
    “When blood sugar rises, the body is unable to efficiently produce its energizing molecule ATP.”

    “Avoid cancer and dangerous chemo with $10 “nutritional chemotherapy”…And More!

    I could go further, but when he has Obama interview him about his new book (no seriously) I just gave up.


  6. AntipodeanKate says:

    August 19th, 2010at 7:31 pm(#)

    Long time reader etc.

    I’m glad some other people commented on the post.

    His general thesis is of course, correct, but seriously – what parents are NEVER going to let their kids eat something bad for them once in a while? And maybe it’s better to choose something “less bad” if you do let your children eat crap once in a while?

    (As an aside, his website contains a lot of anti-vaccination material and that really bothered me because I worry about the linking of the heath and fitness community to pseudo-science such as the anti-vaccination crowd.)

  7. Katherine says:

    August 24th, 2010at 1:18 pm(#)

    Woooww. And I thought David Zinczenko was some kind of health god.

    Talk about a wake up call!!

  8. Zach says:

    August 26th, 2010at 2:55 pm(#)

    the Eat This! Not that! series fills me with homicidal rage

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