“Got a letter from the marketers the other day; I opened it and read it; it said they were suckas”

March 6th, 2011  |  Published in Stumpblog  |  12 Comments

Received this from a marketing dept the other day:

Dear Krista…

I wanted to introduce you to a new project we’re working on – the PepsiCo Women’s Inspiration Network – PepsiCo WIN – an online interactive channel featuring compelling video content on topics important to women. We share a behind-the scenes look at events, offer interviews with experts across a variety of topics, and discuss trends and latest information. We cover both the fun and the informative in a way that encourages conversation and provides inspiration.

PepsiCo WIN will be on-site at the SxSW Interactive conference in Austin, TX March 11-14 to capture content about the latest digital trends and talk with some female influencers in the digital and technology space. By providing women access to informative content, PepsiCo WIN will serve as a driving force of female encouragement and empowerment – and help all of us be inspired to truly make a difference.

In addition to sharing content from the historically ground-breaking conference, PepsiCo WIN will be honoring and celebrating women in the digital and technology communities during an event called Digitini. Digitini, in its second year, will be co-hosted by Sloane Berrent of TheCausemopolitan.com and PepsiCo WIN during SxSWi to spotlight women who are leaders in the digital space.

We invite you and your readers to tune-in and share their thoughts, engage in conversations on the topics that matter. Visit PepsiCo WIN to join the discussions, share information, your perspective and most importantly feel inspired.

My response:

Given that PepsiCo is one of the leading providers of highly processed non-food items (including sweetened drinks — known to be a key factor in obesity and metabolic derangement — as well as chips/snacks such as Frito Lay and sugared breakfast cereals targeted at children), I cannot see how in any way this empowers or encourages women besides encouraging them to develop type 2 diabetes and cardiovascular diseases, or at the very least a decreased state of health and wellbeing.

Indeed, PepsiCo’s products have arguably been a significant detriment to women’s health. My readers will not be tuning in nor feeling inspired by PepsiCo.


  1. Michelle says:

    March 6th, 2011at 8:22 am(#)

    So many ways to stick it to the man! I hope your response was not only for the sake of your readership. I hope you wrote it out and sent it to PepsiCo.

  2. Maia says:

    March 6th, 2011at 10:58 am(#)


  3. TOTKat says:

    March 6th, 2011at 11:15 am(#)

    Spot on. People need reminding that companies like PepsiCo couldn’t give two hoots about health and wellbeing, they’re just out to shift units and maximise profits however they can. PepsiCo are a tiny bit more obvious to some of the population. The more insidious ones, however, are the ones like Kelloggs who have been pimping things like Special K for years as a healthy product for helping women, despite the fact that it’s rammed full of sugar and the whole image of the product is founded in women’s insecurities about their bodies.

  4. Trevor says:

    March 6th, 2011at 12:09 pm(#)

    I’m a guy but that is a f*#@en awesome response. Way to give it to the big corporation. That’s inspiring. The next time I’m tempted by junk food, I’ll be thinking about that response.

  5. Geoff says:

    March 6th, 2011at 2:38 pm(#)

    Hear, hear!

  6. jane says:

    March 6th, 2011at 2:58 pm(#)


  7. M says:

    March 8th, 2011at 9:09 am(#)

    I liked that response tremendously. Tremendously indeed.

  8. damaged justice says:

    March 8th, 2011at 12:22 pm(#)

    I didn’t think it was possible to fangirl you more. Then, a Public Enemy reference. Now I’m doubly determined to get my arse out there in the cold gym, get my delicate hands on those cold bars and lift said arse off. (see Bill Starr’s latest article at startingstrength.com on training in cold weather, i.e., not being a wuss)

  9. Beth says:

    March 8th, 2011at 2:07 pm(#)

    I have been reading you for YEARS, love you, have emailed you and you were kind enough to respond.

    Here’s what I love besides your expertise, excellent writing and depth of knowledge; your integrity.

    Thank you for giving PepsiCo an honest and well-written response. Makes me proud to “know” you.

  10. psi*psi says:

    March 8th, 2011at 11:54 pm(#)

    Fantastic! Way to stick it to the man :)

  11. misterlee says:

    March 10th, 2011at 10:00 am(#)

    OhMyFreakinGawd! That is the most awesome answer… Well Played… Would have liked to have seen their face when they read the response…

  12. Kicknknit says:

    March 21st, 2011at 6:00 am(#)

    You need to send them to this page: http://thebloggess.com/heres-a-picture-of-wil-wheaton-collating-papers/

    If you read the Bloggess at all, you probably know about this.. but if not, I think you’ll enjoy.

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