Anti-obesity ad shocks New Yorkers

October 11th, 2009  |  Published in Stumpblog  |  6 Comments

Hard to imagine New Yorkers can be shocked by anything, but whatever.

A glass of thick, yellow human fat, marbled with blood vessels, is the latest weapon in America’s war on obesity.

The new shock adverts, which are accompanied by the words “Are you pouring on the pounds?”, target the billions of hidden calories which Americans consume each year in sodas and other sugary drinks.

Full story

That is pretty gross, but arguably not as gross as our insides after drinking that crap.

I for one celebrate truth in advertising. Thus I look forward to the “Are You Risking Massive Internal Bleeding? Plavix — I Can’t Believe It’s Not Vioxx!”; “Are You Enjoying Your Muscle Damage? Feel the Lipitor Magic!”; and “Are You Still On The Road? If So, Count Yourself Lucky — Hang Up The Phone And Drive, Asshat” ads.


  1. Robert says:

    October 12th, 2009at 6:58 am(#)

    I really wish there were just a “like” button. With the text box I feel I should be contributing something more substantial than a simple “Yes, once again, Krista brings the keen observation funny.”

  2. beforewisdom says:

    October 12th, 2009at 7:43 am(#)

    I particularly like your last slogan. I’ve had a few close calls that way myself :)

  3. Allison Bojarski says:

    October 13th, 2009at 10:53 am(#)

    Krista, thanks yet again for bringing the funny. I’ll be linking this up on the CrossFit NYC blog. I don’t think OUR New Yorkers (i.e., our members of the gym) are shocked by those ads but sadly many New Yorkers are indeed shocked and amazed to find out that soda can make them FAT. Craziness!

  4. Alyssa says:

    February 1st, 2010at 8:12 pm(#)

    Krista, I love your blog & have been reading it off and on for years. Usually I agree with you. And I also celebrate truth in advertising…but I live in NYC, and I have to face this monster every day. This ad grosses me out. To the point that I can’t sit down across from one of them, particularly in the morning.

    I’m fit, I hit the gym often, I am NOT packing on the pounds…and I don’t wanna have to face any more disgusting things in the subway than I already have to. (Rats and urine and leers, for example.)

    I doubt this ad will help anyone lose weight. But hey, if they MUST do it, how bout as a warning label on sodas? That way the rest of us non-soda drinkers don’t have to want to vomit every time we get on the A train.

  5. Kaye Abad says:

    February 21st, 2010at 11:53 pm(#)

    Obesity is a growing health problem these days because people are too lazy to do some extra exercise and they eat too much. i always exercise and do cardio regularly to maintain a healthy weight.

  6. Jimmy Cruz says:

    March 28th, 2010at 8:46 am(#)

    here in Philippines, obesity is also becoming a problem. More and more children are getting obese due to a lifestyle that is not fully of physical activities. most kids just wants to watch TV, play computer games and surf the net.

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